It’s a bird! It's a plane! It's Superman™! The Man of Steel™ is the world's first Super Hero, the gold standard of heroism, compassion, and responsibility.

And the Groove Belt™ is the gold standard for strong, durable belts. That’s why we partnered with DC to bring you a brand new belt from the most immediately recognizable DC Super Hero of all time.

It’s the new DC Superman Groove Belt™ from Groove Life!

It all began with our proprietary webbing, engineered with just the right amount of stretch. 

We then designed the world’s baddest buckle that snaps together using rare-earth neodymium (ne·o·dym·i·um) magnets. Add to it the iconic Superman™ logo and you’ll be wearing the ultimate symbol of power and strength.

It won’t make you more powerful than a locomotive, but it will keep your pants up. 

Get yours today!

Groove Life. Ready for Adventure.

© &™ DC. (s21)

The Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.