The Groove Belt™. We call it the world’s toughest belt, but it is also the most comfortable belt you’ll ever wear.

Now you can celebrate your love of country with the new Hero Flag Groove Belt™.

This tactical belt is ultra-comfortable and so durable, it’s the perfect everyday belt for the hard-working patriot.

And the Hero Flag Groove Belt™ comes in two different colors: Midnight Black and Deep Stone Gray.

This handsome buckle offers a black and gray American flag design, a rare-earth neodymium magnet clasp, all set in an A380 aluminum alloy.

It’s the strongest belt you’ll ever own.

So go ahead, make a statement with the new Hero Flag Groove Belt™ today!

Groove Life®. Ready for Adventure™.

The Groove Belt™

The Groove Wallet®